As we always put an accent, eCommerce is a dynamic and complicated sphere. While working in this area you have a lot of competitors and that’s why you should do your best in order to attract the attention of the shoppers and retain them in the future. It means that they will not only visit your website and order a certain product but also complete the purchase. And eCommerce conversion rate depends on the number of such people. Consequently, site performance is very important in this case. There are a lot of problems which worsen your site performance. Let’s consider the biggest ones and try to find the solutions to them.
The problem: Speed of the site is not fast enough
In order to provide a user with a pleasant user experience, you should care about the loading time of your pages. However, sometimes retailers ignore it retailers ignore it, spending more time on creating a top-notch design or an interesting content to the online store. Of course, all these are significant but not as well as the speed of your website.
It is a fact that users pay more attention to the speed of the site and leave it when they should wait too much time. Moreover, the loading time of your pages is a key principle due to which the search engine rankings are created. For increasing sales, your website optimization is necessary to complete.
The solution: You need to check and improve your speed
If you want to know how fast your website is you should use different website speed testing tools and sites. It shows the weakest points of your online store. The most popular example of it is GTmetrix. Check the speed as often as you can because there are many factors due to which the speed can rapidly change.
There are other ways of shortening page loading time, for example, caching the latest version of the pages of your website. You can do it with the help of so-called content management systems. An example of it is WordPress. Thanks to plugins there is no need in generating the pages every time the user sees it.
The problem: Abandoned shopping carts
People often choose some items and place them into shopping carts but then don’t complete the purchase. There are some behavioral reasons for it. But one of the main is a poor performance of your site. It includes not only page loading time but also the checkout process. Sometimes it is too complicated for people to finish it.
The solution: Provide people with new opportunities related to checkout
For instance, you may offer them either guest checkout or a floating cart which allows them to finish checkout where and when they want. By the way, abandoned cart software is also a good alternative for you. It works as follows: when s person leaves your site this software sends special e-mails which remind him about the abandoned shopping cart.
The problem: Sometimes you have big problems with content delivery
Especially when you sell all over the world you can face some challenges which are connected with the delivering of your products. And it affects, without any doubt, eCommerce conversion rate. If you live in one country and your client comes from another it will take much time to deliver the product.
The solution: Usage of an ICDN
Find an appropriate way of how to deliver your goods. First of all, you are to hire several hosts and servers for housing your site. Then position them around the globe. Do not forget to use an implemented content delivery network (ICDN) which helps your customers to get the product from a server which is located closer to their region.
The problem: The size of images
Adding images to a product is necessary without any doubt. But there is a problem – slowing down your website. So, what to do in this situation? You can try to use less big images but the quality of them can be poor.
The solution: optimizing your images.
It affects the speed a lot, so use graphics programs in order to reduce the size of some images. A great variant of such programs is TinyPNG which is based basically on the web. Or you can also choose the option which is called «Save for Web» while using Photoshop. Another variant is the use of infographics which are so loved, trusted and believed in among many people. In this manner, you show your customers the faithfulness of everything you say and sell.
The problem: Nobody is insured by identity thieves and hackings
The matter is that any business can face identity theft and hacking. So, you should show your customers that they can believe you and they will be safe while buying goods in your online store. Otherwise, they will leave you and find another website which deals with selling the same products but ensures safety to them.
The solution: Building a safe eCommerce business
For earning a good eCommerce conversion rate you should gain trust in your clients. Do it not only by adding images of a software company but also use it. Your security must be truthful. Furthermore, for guaranteeing users security you can also use trusted payment methods.
All in all, the whole site performance has a big impact on your eCommerce conversion rate. You should pay attention to all components of it if you want to have a good conversion and thus huge profits.